Clarity, structure & strategic marketing leadership
Embedding senior marketing thinking into growing businesses, bringing clarity, structure and strategic momentum where it’s needed most.
For founders and leadership teams who feel like marketing activity exists, but direction doesn’t.
When businesses grow, marketing often becomes reactive.
Most companies don’t start by looking for a fractional marketing lead. They start with a feeling.
→ We’re doing lots, but nothing seems to compound
→ Campaigns are happening without strategic cohesion
→ Leadership isn’t aligned on positioning
→ Marketing feels busy rather than effective
That’s usually the moment you get in touch with me.
Strategic marketing leadership, embedded where it matters
I operate as a strategic marketing partner, embedding within businesses to define positioning, build marketing systems and align leadership around growth.
Strategic Direction
Clarifying positioning, shaping go-to-market strategies and translating ambition into structured marketing roadmaps.
Brand & Messaging
Building messaging frameworks, refining brand narratives and ensuring complex ideas are communicated clearly.
Campaign & Authority Building
Designing thought leadership, conference strategies and full-funnel campaigns that create long-term authority.
This isn’t task execution. It’s structural marketing leadership.
Unlike most marketing contractors, I work across leadership, not just marketing teams, with a core focus on long-term structural impact rather than short-term engagement.
This means:
→ Systems, not one-off outputs
→ Strategic thinking combined with delivery capability
→ Alignment across leadership and marketing teams
→ Marketing structures that support sustained growth
Before you work with me
Marketing feels busy, reactive or misaligned.
After you work with me
Marketing becomes structured, intentional and strategically aligned to growth
Ways to work together
Working alongside leadership teams to shape positioning, marketing systems and long-term growth strategy.
Senior marketing direction without the need for a full-time hire.
Strategic Leadership
• Marketing strategy
• ICP definition
• Go-to-market planning
• Roadmaps and KPIs
Content & Authority
• Thought leadership systems
• LinkedIn strategy
• Editorial planning
• Narrative positioning
Campaign & Event Strategy
• Conference launches
• Speaker positioning
• Full-funnel campaign design
• Partner marketing
Focused work on campaigns, positioning or structural marketing improvements.
PopscoI am a strategic marketing operator working with founders and complex B2B organisations to bring structure to growth.
With over six years in marketing and four years in leadership roles, I - Poppy Canning - operate at the intersection of strategic thinking and hands-on delivery.
I spend my days working across industries, building positioning, aligning stakeholders and translating business ambition into executable marketing systems.
Marketing should compound.
If marketing currently feels reactive, scattered or unclear for you, we should talk.
What my clients say
-
"Poppy has done an incredible job with driving content for my brand and business. "
I love that she is a better extension of me, converting my thoughts into something cohesive and beautiful. Poppy has gotten to know me as a person so that everything they produce is 100% authentic which was what is most important to me. Thank you Poppy, for being incredible allies and taking the stress of creating content off my shoulders!
Katie Landaal
Elevate Group, Founder
-
"Working with Poppy is basically like getting an entire marketing team wrapped into one incredibly smart, thoughtful human."
Working with Poppy is basically like getting an entire marketing team wrapped into one incredibly smart, thoughtful human.
She helped us organize our social media content calendar across multiple platforms, created the posts, jumped in on customer comments, and made sure everything felt cohesive and true to our brand. Beyond social, she built out our franchise marketing education, created training videos, and designed more flyers than I can count.
What I appreciate most is the ownership she takes. When her time with us wrapped up, she created a detailed offboarding document that made the transition feel 10x easier than what we’d experienced before.
This is the second time Poppy has joined one of my teams to level up marketing initiatives, and she’ll absolutely be the first person I call the next time I need marketing support.
Michaela Potvin
Bubble Binz, VP of Operations
-
"With you by our side, the possibilities are endless"
Poppy’s dedication to providing tailored solutions tailored to our unique challenges was evident from the outset. She took the time to truly understand our industry and market positioning, allowing her to craft strategies that were not only effective but also innovative for ClickAway.
What truly set Poppy apart was ther unwavering commitment to our success. Her quick turnaround time and high-quality deliverables ensured that we could adapt swiftly to the dynamic landscape of our industry, staying ahead of the curve at every turn.
Tom Sutherland
ClickAway, CEO
-
"Voxie had a fantastic experience working with Poppy!"
Poppy was incredibly communicative, creative, and proactive throughout our project. She set up a project management board in Notion, which made it easy for everyone to stay organized and updated on the progress. Poppy took the lead on rallying teammates for updates, ensuring that everything was on track and moving forward smoothly. One of the things I appreciated most about Poppy was her ability to always bring creative suggestions to the table. She wasn’t just executing tasks; she was actively contributing ideas and solutions to make the project even better. Overall, working with Poppy was a pleasure, and I would highly recommend her to anyone looking for a dedicated and innovative individual to collaborate with.
Adam Waid,
Voxie CEO
-
"Poppy has completely leveled up our social media game!"
Poppy has completely leveled up our social media game! She’s made everything look cleaner, feel more cohesive, and sound much more like ‘us.’ She brings a fresh, consistent voice to Bubble Binz and somehow keeps our comments section light-hearted...even with the trickiest customers. Poppy is a true pro at planning ahead, from creating detailed content calendars to sending thoughtful recap emails that keep everyone in the loop. She’s talented, organized, and genuinely a joy to work with!
Ethan Hardinger
Bubble Binz, CEO