Strategic Marketing Partner

Marketing that stops feeling reactive.

For founders and teams doing a lot, but not yet seeing it compound. I bring clarity, structure and senior direction to your marketing, turning scattered activity into aligned momentum.

Lets talk

HOW I WORK

the challenge

Marketing is happening everywhere, but it’s not always moving in the same direction. Different channels, different priorities, and no clear structure holding it together.

the shift

That’s where most teams get stuck. Not from a lack of effort, but a lack of alignment.

the solution

Popsco brings clarity, structure and senior direction into your marketing, embedding where needed to turn scattered activity into focused momentum.

brand strategy
copywriting
customer voice
brand guidelines
website design
campaign management

about poppy

I am a dynamic marketing contractor who’s journey began as the 11th employee of a startup, where I witnessed and contributed to the company’s remarkable transformation, from its infancy through the exhilarating scale-up phase, and even during the challenging cutback periods.

This experience honed my skills and gave me invaluable insights into the ever-evolving landscape of marketing and business growth.

I specialise in working with companies - large and small - and individuals committed to their own brand development. I offer a wealth of knowledge across all stages of start-up growth and thrive on providing practical solutions to “get stuff done.”

All with high quality and quick turnaround - that’s my commitment to you.

lets talk about your business

project

lay out the parameters of a very specific project that you need to focus on. This can be specific to an area of marketing for a set period of time, or to complete a set task such as website development, or creative design.
continuous

enroll in an ongoing retainer with me to ensure continued focus and commitment to your marketing efforts. I offer 3 different packages - tiger, peacock & octopus - that each hone in on specific areas of digital marketing.

what my clients say

"Poppy has done an incredible job with driving content for my brand and business. "

I love that she is a better extension of me, converting my thoughts into something cohesive and beautiful. Poppy has gotten to know me as a person so that everything they produce is 100% authentic which was what is most important to me. Thank you Poppy, for being incredible allies and taking the stress of creating content off my shoulders!
Katie Landaal
Elevate Group, Founder
"Working with Poppy is basically like getting an entire marketing team wrapped into one incredibly smart, thoughtful human."

Working with Poppy is basically like getting an entire marketing team wrapped into one incredibly smart, thoughtful human.
She helped us organize our social media content calendar across multiple platforms, created the posts, jumped in on customer comments, and made sure everything felt cohesive and true to our brand. Beyond social, she built out our franchise marketing education, created training videos, and designed more flyers than I can count.
What I appreciate most is the ownership she takes. When her time with us wrapped up, she created a detailed offboarding document that made the transition feel 10x easier than what we’d experienced before.
This is the second time Poppy has joined one of my teams to level up marketing initiatives, and she’ll absolutely be the first person I call the next time I need marketing support.
Michaela Potvin
Bubble Binz, VP of Operations
"With you by our side, the possibilities are endless"

Poppy’s dedication to providing tailored solutions tailored to our unique challenges was evident from the outset. She took the time to truly understand our industry and market positioning, allowing her to craft strategies that were not only effective but also innovative for ClickAway.
What truly set Poppy apart was ther unwavering commitment to our success. Her quick turnaround time and high-quality deliverables ensured that we could adapt swiftly to the dynamic landscape of our industry, staying ahead of the curve at every turn.
Tom Sutherland
ClickAway, CEO
"Voxie had a fantastic experience working with Poppy!"

Poppy was incredibly communicative, creative, and proactive throughout our project. She set up a project management board in Notion, which made it easy for everyone to stay organized and updated on the progress. Poppy took the lead on rallying teammates for updates, ensuring that everything was on track and moving forward smoothly. One of the things I appreciated most about Poppy was her ability to always bring creative suggestions to the table. She wasn’t just executing tasks; she was actively contributing ideas and solutions to make the project even better. Overall, working with Poppy was a pleasure, and I would highly recommend her to anyone looking for a dedicated and innovative individual to collaborate with.
Adam Waid,
Voxie CEO
"Poppy has completely leveled up our social media game!"

Poppy has completely leveled up our social media game! She’s made everything look cleaner, feel more cohesive, and sound much more like ‘us.’ She brings a fresh, consistent voice to Bubble Binz and somehow keeps our comments section light-hearted...even with the trickiest customers. Poppy is a true pro at planning ahead, from creating detailed content calendars to sending thoughtful recap emails that keep everyone in the loop. She’s talented, organized, and genuinely a joy to work with!
Ethan Hardinger
Bubble Binz, CEO
"Poppy is direct, clear, professional and effective in her projects for Emissions Analytics, and a pleasure to work with."

She is able to operate confidently on the broad canvas of our tactical marketing activities, including marketing of face-to-face conferences, email campaigns, social media activity. She is a digital native when most of the rest of us are not. But a digital native in a way that I can understand and have a meaningful discussion with, to create the best balance of initiatives across digital and non-digital marketing channels.

Emissions Analytics’ market is a technical one, but which sits within the very public topic of transportation and the environment. Therefore, it is necessary to talk in detail to a professional audience but also in clear, simple terms to the wider non-technical audience. Poppy’s ability to get marketing messages drafted right the first time is impressive. Since she has started working with us, the feedback on our engagement with actual and potential clients has been positive. Perhaps most importantly, she has brought a discipline to make sure that marketing plans that have been agreed are executed on through to the end, along with measurement metrics of success. As a busy company director, it is easy to let such things slip, and Poppy does not let me get away with that.

Nick Molden
Founder & CEO, Emissions Analytics

frequently

asked

questions

lets talk about your business

Step 1 ‘When Harry Met Sally’: Begin your Marketing journey by scheduling an intro call with us. We'll discuss your goals, and vision and design a move-forward plan that suits your team’s needs.
Step 2 ‘The Proposal’: Sign on the dotted line and infiltrate your Marketing point of contact into your team immediately. Your new subscription service will take your branding to a whole new level.
Step 3 ‘The Bucket List’: Work with our expert team to outline your requirements and have us present you with fresh designs and campaigns of the highest of standards, with rapid turnaround.
Do you have a special or one-off marketing project you need extra support with? Then we’ve got your back. Get in touch today and we’d be happy to offer you the same easy sign-up and project outline as you would with a subscription.
Book in a meeting with our team today to discuss your needs and we can get started within 3 working days.

Marketing that stops feeling reactive.