Strategic Marketing Partner
marketing that stops feeling reactive
For founders and teams doing a lot, but not yet seeing it compound. I bring clarity, structure and senior direction to your marketing, turning scattered activity into aligned momentum.
let’s talk about your business
TRUSTED BY
A few brands I’ve supported behind the scenes and out front.
HOW I WORK
the challenge
Marketing is happening everywhere, but it’s not always moving in the same direction. Different channels, different priorities, and no clear structure holding it together.
the shift
That’s where most teams get stuck. Not from a lack of effort, but a lack of alignment.
the solution
Popsco brings clarity, structure and senior direction into your marketing, embedding where needed to turn scattered activity into focused momentum.
About Poppy
I help founders, teams and growing businesses turn scattered marketing activity into clear, strategic momentum.
My background spans early-stage start-ups, scale-up environments and established businesses, giving me a practical understanding of what marketing needs to do at different stages of growth.
I bring the structure, direction and hands-on support needed to move from “we’re doing lots” to “this is actually working”.
project
Lay out the parameters of a specific project that needs focused support. This could be a defined area of marketing for a set period of time, or a clear task such as website development, campaign planning or creative design.
continuous
Work with me on an ongoing basis to bring continued focus, structure and momentum to your marketing. Retainer support is designed to keep activity moving with clearer direction and consistent delivery.
Testimonials
what my clients say
Poppy has done an incredible job with driving content for my brand and business. I love that she is a better extension of me, converting my thoughts into something cohesive and beautiful. Poppy has gotten to know me as a person so that everything they produce is 100% authentic which was what is most important to me. Thank you Poppy, for being incredible allies and taking the stress of creating content off my shoulders!
Katie Landaal
Elevate Group, Founder
Working with Poppy is basically like getting an entire marketing team wrapped into one incredibly smart, thoughtful human. She helped us organize our social media content calendar across multiple platforms, created the posts, jumped in on customer comments, and made sure everything felt cohesive and true to our brand. Beyond social, she built out our franchise marketing education, created training videos, and designed more flyers than I can count. What I appreciate most is the ownership she takes. When her time with us wrapped up, she created a detailed offboarding document that made the transition feel 10x easier than what we’d experienced before. This is the second time Poppy has joined one of my teams to level up marketing initiatives, and she’ll absolutely be the first person I call the next time I need marketing support.
Michaela Potvin
Bubble Binz, VP of Operations
With you by our side, the possibilities are endless. Poppy’s dedication to providing tailored solutions tailored to our unique challenges was evident from the outset. She took the time to truly understand our industry and market positioning, allowing her to craft strategies that were not only effective but also innovative for ClickAway. What truly set Poppy apart was ther unwavering commitment to our success. Her quick turnaround time and high-quality deliverables ensured that we could adapt swiftly to the dynamic landscape of our industry, staying ahead of the curve at every turn.
Tom Sutherland
ClickAway, CEO
Voxie had a fantastic experience working with Poppy! Poppy was incredibly communicative, creative, and proactive throughout our project. She set up a project management board in Notion, which made it easy for everyone to stay organized and updated on the progress. Poppy took the lead on rallying teammates for updates, ensuring that everything was on track and moving forward smoothly. One of the things I appreciated most about Poppy was her ability to always bring creative suggestions to the table. She wasn’t just executing tasks; she was actively contributing ideas and solutions to make the project even better. Overall, working with Poppy was a pleasure, and I would highly recommend her to anyone looking for a dedicated and innovative individual to collaborate with.
Adam Waid
Voxie, CEO
Poppy has completely leveled up our social media game! Poppy has completely leveled up our social media game! She’s made everything look cleaner, feel more cohesive, and sound much more like ‘us.’ She brings a fresh, consistent voice to Bubble Binz and somehow keeps our comments section light-hearted...even with the trickiest customers. Poppy is a true pro at planning ahead, from creating detailed content calendars to sending thoughtful recap emails that keep everyone in the loop. She’s talented, organized, and genuinely a joy to work with!
Ethan Hardinger
Bubble Binz, CEO
Poppy is direct, clear, professional and effective in her projects for Emissions Analytics, and a pleasure to work with. She is able to operate confidently on the broad canvas of our tactical marketing activities, including marketing of face-to-face conferences, email campaigns, social media activity. She is a digital native when most of the rest of us are not. But a digital native in a way that I can understand and have a meaningful discussion with, to create the best balance of initiatives across digital and non-digital marketing channels. Emissions Analytics’ market is a technical one, but which sits within the very public topic of transportation and the environment. Therefore, it is necessary to talk in detail to a professional audience but also in clear, simple terms to the wider non-technical audience. Poppy’s ability to get marketing messages drafted right the first time is impressive. Since she has started working with us, the feedback on our engagement with actual and potential clients has been positive. Perhaps most importantly, she has brought a discipline to make sure that marketing plans that have been agreed are executed on through to the end, along with measurement metrics of success. As a busy company director, it is easy to let such things slip, and Poppy does not let me get away with that.
Nick Molden
Founder & CEO, Emissions Analytics
FAQs
frequently asked questions
A few quick answers about how working together usually looks, from first call to ongoing support.
let’s talk about your businessWe’ll start with an intro call to understand your goals, challenges and priorities. From there, I’ll recommend the most useful way to work together, whether that’s a focused project, ongoing support or a clearer plan for what your marketing needs next.
That’s completely fine. Not every business needs ongoing marketing support. I also work on defined projects, one-off strategy pieces, campaign builds, website updates and practical marketing clean-ups.
It depends on the scope and my current availability, but I’ll always be clear about timelines before we start. If something is urgent, we can talk through what is realistic and what can be prioritised first.
I usually work with founders, small teams and growing businesses that need marketing direction and delivery, but don’t necessarily need a full in-house marketing team.
Let’s work together
marketing support that feels clearer, calmer and more connected.
Whether you need strategic direction, hands-on delivery, or support bringing everything together, Popsco helps turn scattered marketing activity into focused momentum.
let’s talk about your business